For bpost it is, like every other listed company, very important to find a way to communicate with all their investors and other stakeholders around the world simultaneously and also transparently. The professional conference call & webcast services of Company Webcast are the perfect solution to manage this. bpost already uses the services of Company Webcast succesfully to present their quarterly results and now they have chosen to webcast the Capital Markets Day as well!
bpost, also known as the Belgian Post Group, is the Belgian company responsible for the delivery of national and international mail. The Belgian Post Group is one of the largest civilian employers in Belgium. It provides a range of postal, courier, direct marketing, banking, insrance and electronic services in a highly competitive European market. bpost is an autonomous public company in which the Belgian state has a majority shareholding has. In June 2013, the company was listed on stock Euronext Brussels and opened up half of its capital to private and institutional investors.
bpost decided to have a live video webcast to provide everyone simultaneously access to the same information
“The main reason that we webcast our Capital Markets Day is that this is expected by the financial community. By using a webcast we provide everyone simultaneously access to the same information”.
bpost did not have a particular goal but they were very happy with the attendence on the webcast. They wanted to attract the buy-side with the webcast as they would want their sell-side to be physically present.
They have over 900 institutional contacts in their distribution list.
bpost is very satisfied with the overall results:
- Amount of viewers : 160
- Average viewing time : 128 minutes
- Live vs. On demand : 72% viewed live, 28% viewed on demand
The quality of the webcast was good according to the viewers.
Why choose Company Webcast as webcast supplier?
“We already work with Company Webcast for the result calls and we are very satisfied about the quality received. We are very happy with the smooth webcast where we didn’t experience any interruption or technical connection issue”.
“We would recommend Company Webcast to other companies. They have many years of experience and they have a trustable service. Both are very important at a live event” says bpost.