Webinar checklist
When organising a professional webinar, there are more factors to consider than you might expect. Do you want to be well prepared when planning your webinar, and keep the costs to a minimum? If so, download our webinar checklist and step-by-step guide.
Webinar Manual
The checklist and the step-by-step guide are useful resources which will help you to organise a successful and professional webinar. Refer to our Webinar Manual for more information and tips & tricks. We cover every conceivable aspect of webinars, all to optimise your success!
Here are a number of important tips which will help you to organise a successful webinar:
Plan your webinar event:
- Determine the objectives and expectations
- Choose a specific target group
- Determine the type(s) of interaction (polls, chat, calls to action, survey, etc.)
Decide on the webinar content and the webinar speakers:
- Choose valuable content
- Select the speaker(s) and presenter and keep them well informed
- Write a webinar script and practise it
Promote the webinar:
- Decide on the content of the email invitation
- Determine the right promotional mix (NB: primarily direct email for webinar registrations)
- Think about which notifications you will be sending (both before and after the webinar!)
The live webinar:
- A webinar should not last too long (30-60 minutes)
- Offer your viewers something extra (e.g. a checklist similar to this one)
- Ensure that an on-demand version is available immediately after the live broadcast finishes
Follow-up activities:
- Analyse the success against the predefined objectives
- Promote the on-demand version of the webinar
- Evaluate the webinar and identify points for improvement