“Tell me and I will forget. Show me and I may remember. Involve me and I will understand.”
This quote perfectly sums up the huge power of professional webinars.
The power of webinars
A professional webinar gives you the opportunity to directly engage viewers with your story thanks to the interactive modules offered by a webinar. Needless to say, engaged participants absorb your message more intensely. Communicate with your target group through polls and chats, or encourage participants to ask a question.
Webinars work in countless situations, including:
- Content marketing, lead generation & lead nurturing;
- Training for employees, intermediaries or customers;
- Informing various stakeholders;
- Periodic (management) updates;
- Professional refresher courses, such as for doctors and other medical specialists.
The effectiveness of webinars
Webinars are a form of one-to-many communication. A single presenter at a single location interacting with a large and specific online audience. This is in contrast to a web conference, which involves a small group of participants communicating online. The extensive yet targeted reach of a webinar underlines its effectiveness as a communication medium.
Webinar formats
To ensure that webinars help you to accomplish your communication objectives, Company Webcast has grouped together its knowledge into various specific formats. These are each based on our 10-plus years of experience with webinars combined with the latest national and international research. Obtain the maximum impact with your webinars using the RoyalCast formats for:
- Marketing & external communication;
- Internal communication;
- Training & development;
- Investor relations.